17 Keys to Success in Social PPC

Social PPC Keys to Success

1. Identify Your Target Audience
2. Identify the Marketing Challenge That Paid Social Solves
3. Define Your Paid Social Strategy and Objectives
4. Segment Your Audience Based on How You’ll be Posting

linkedin

LinkedIn Keys to Success

5. Carefully Identify Your Target Companies and Job Levels
6. Be Ready to Pay $5+ Per Click
7. Use Sponsored Updates if Possible
8. Segment Your Audience Based on How You’ll be Posting

twitter

Twitter Keys to Success

9. Carefully Identify Your Target Accounts or Keywords
10. Use Images and Hashtags With Caution
11. Test Lead Generation Cards
12. Segment Your Audience Based on How You’ll be Posting

facebook-image

Facebook Keys to Success

13. Have at Least 1,000 Users in Your Custom Audience
14. Use Sponsored Posts in Newsfeed When Possible
15. Relentlessly Test Images
16. Use Lookalike Segments
17. Use Custom Audiences to Build Lookalike Segments