Best Top Free SEO Tools
1.Google Web Master Tools
Webmaster Tools is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Webmaster Tools for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
As someone focused on online marketing, Webmaster Tools will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site’s search results. You can use the information in Webmaster Tools to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and AdWords.
2. Google Analytics
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistics service.Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Google Analytics remains a popular, and constantly evolving tool, though there is increasing competition from alternatives such as Clicky, Open Web Analytics, WebTrends, Omniture and more. Want some extra help? Check out the Solutions Gallery for great ways to slice your data, and the URL builder to add custom tracking to your links.
3. Google Adwords Keywords Tools
Google’s AdWords Keyword Tool is an external keyword suggestion tool offered through Google AdWords. When you are first beginning PPC and learning how to use Google AdWords, this keyword tool is a pretty good way to establish a baseline list of AdWords keyword ideas for your website. You enter a word or phrase, or alternatively, a URL, and the free AdWords Keyword Tool spits back a list of related keywords and some additional traffic data. But the tool stops there. It doesn’t tell you what to do with those keywords or help you organize them into a usable, actionable structure.
4. Google Trends
Google Trends is one of the best and most versatile tools available for SEO. It is the marketing equivalent of the Leatherman or Swiss Army knife. If you could only use one SEO tool to develop an Internet marketing campaign, this product would be a serious contender.
- Web Search – Image search – News Search – Product Search – YouTube Search
- Worldwide – Option to choose a specific Country
- 2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months- Choose a Year
- All Categories – Arts & Entertainment – Autos & Vehicles – Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games
5. Google Consumer Survey
Google consumer surveys is a business product by Google that facilitates customized market research. The product was designed by Google as an alternative to internet pay walls for websites that publish content. The program was launched by several online publishers such as Pandora, AdWeek, and the New York Daily News.
The consumer surveys work as a “soft paywall” for websites offering premium content. Users visiting these websites have the option of responding to a survey to access content for free. Every time a user responds to a survey, the publishers earn US$0.05.
6. Page Speed Insights
Analyze and optimize your website with Page Speed tools to implement the web performance best practices.
Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent.
The Page Speed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates that the page is performing well. Please note that Page Speed Insights is being continually improved and so the score will change as we add new rules or improve our analysis.
7. Content Experiment
Content Experiments has three main areas: the experiment-setup wizard, the list of experiments, and the individual reports for each experiment. In addition, you can also see data about your experiment in your Google Analytics view.
Content Experiments ties in with the goals you have created in Google Analytics, and lets you show several different variations of a page to users. This means you can test layouts, headlines, content, colours and more to find the optimum layout. As conversion rate optimisation becomes a more common part of the digital marketing landscape, this is a great way to dip your toes in the water before making an investment in an agency or ine of the range of potent user testing tools, all while getting actionable results.
8. Google Place For Business
Google Places is the information that a search engine receives and uses when listing your business. A search engine will probably already have your business listed in results, but your Google Places page allows you to control what information Google has and presents to searchers about your business. You can fill in your Places page with information like a description, images, hours of operation, and contact information.
Google Places for Business released in the Play Store, manage your Places listing from your device.
9. Google Alert
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results — such as web pages, newspaper articles, or blogs — that match the user’s search term.
Using Google Alerts you can keep an eye on a topic of your choice with regular updates from Google themselves on the latest index updates. Common uses include finding non-linking citations of your brand, or to keep an eye on the latest news on a topic or company of interest.
10. Tag Manager
One of the most common frustrations for digital marketing efforts can be the delay caused by waiting in a queue for development time. Google’s Tag Manager gets round this neatly, letting you update many of the most common site tags without having to ask for dev support.
This is a more advanced tool, but the benefits can be great. Once the code is installed on the site, a decent array of common marketing tags can be edited without a further code update. There’s support for URL, referrer and event based tags, custom macros and more, plus a debug console. There’s also planned further integration with third party tools to even more flexibility, and it’s possible to use tags from tools such as Optimizely now.