Google Algorithm Development
Google Algorithm changes : Is SEO still all about Keywords and Links?
Ever since Google announced changes to its algorithm in September, there’s been hardly a web site owner concerned about its presence in search results that hasn’t been trying to get its head around Hummingbird, estimated to affect over 90% of Google’s search results. And with Google’s percentile market share for search still holding strong, how results appear on Google should be the first consideration to any webmaster concerned about traffic. However, it’s worth noting that Hummingbird had been live for around a month prior to its announcement, so that it should be viewed as part of an ongoing refinement, rather than a sea change.
Keyword stuffing a thing of the past
While keywords of course still matter – you can’t have a search without words, after all – their weight is going to be limited by Hummingbird’s assessment of relevance in the context of a given question. Keyword stuffing is rapidly becoming a thing of the past, and only faster as Google evolves. So how do you optimise your search results if you are, for example, one guy among many selling T-shirts? The answer – and this is hard to automate – is going to be content quality. As the Google bot gets ever wiser at canvassing the web, it’s going to be looking not just for who can put “T-Shirt” the most times on a page, but who can provide usable information about what the T-Shirt is made of, where it’s made, whether it’s sustainable, what the cost is, colour options, etc. Content is going to be the start of a virtuous circle of driving web traffic under the new search regime.
Google Is Deliberately Showing You Lousy Old Versions Of Itself To Force You To Update Your Web Browser-
Google has been accused of intentionally displaying old versions of its site in order to convince web users to install the latest browser software.The BBC reports that users took to Google’s online support forum to complain about seeing outdated versions of the site. Expecting an apology and a fix for the issue, they were surprised when a Google employee appeared and told them that it “isn’t a bug” and in fact “working as intended.”
One user posted screenshots that show Google displaying an old version of the site from 2013 because his web browser hadn’t been upgraded to the latest version.