Google Panda Updates

What Is The Google Panda Update?

google-panda-update Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google’s Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google provided an advisory on its blog,[5] thus giving some direction for self-evaluation of a website’s quality. Google has provided a list of 23 bullet points on its blog answering the question of “What counts as a high-quality site?” that is supposed to help webmasters “step into Google’s mindset”.

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Ranking Factor

Google Panda is a filter that prevents low quality sites and/or pages from ranking well in the search engine results page. The filter’s threshold is influenced by Google Quality Raters.Quality Raters answer questions such as “would I trust this site with my credit card?” so that Google can distinguish the difference between high and low quality sites. The Google Panda patent (patent 8,682,892), filed on September 28, 2012, was granted on March 25, 2014. The patent states that Google Panda creates a ratio with a site’s inbound links and reference queries, search queries for the site’s brand. That ratio is then used to create a site wide modification factor. The site wide modification factor is then used to create a modification factor for a page based upon a search query. If the page fails to meet a certain threshold, the modification factor is applied and, therefore, the page would rank lower in the search engine results page.

Google Panda Update 25 Seems To Have Hit

There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday.We’ve reached out to Google to confirm or deny the Panda update, as we’ve done 24 times previously; but this time, Google told us they are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes.The last Panda update we had confirmation on was Panda #24, so this one would be coined Panda version 25.