SEO Services

SEOSearch Engine Optimization

what is seoRajat IT Consultancy as an Indian SEO Company offers web promotion consultancy through effective web promotion of your website. We carry a result driven approach in order to achieve Top Website Search Engine ranking for your website. Our methods and foolproof SEO planning  ensures that our clients get the best return out of their effective SEO initiative.

SEO Stand For “Search Engine Optimization” it is the process of getting traffic from the “free”,”organic”,”editorial” or “natural” search result on search engines.

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

seo benefitssearch engine optimization

increase web traffic

site speed fast


Cost effectiveness

Increased site usability

Brand Awareness

SEOTypes of SEO

google-panda-penguin-updateThere are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

White Hat SEO

  • White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.
  • Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.
  • Steady, gradual, but lasting growth in rankings.

Black Hat SEO

  • Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
  • Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)
  • Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
  • Quick, unpredictable, and short-lasting growth in rankings.

The work of most search engine optimization companies, however, operate in a gray area, aptly named Gray Hat search engine optimization. Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO, but are well outside of what would be considered white hat search engine optimization.

Gray hat search engine optimization is recognizable by ‘affordable’ pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.

In the end there is really no ‘right’ or ‘wrong’ way to do search engine optimization, but those shopping for SEO services should be aware of the different types and approaches so that they know the level of risk they are taking on.

SEOLocal and National Process

Every Good SEO strategy involves great Keyword Research

We start our work by researching your market, competitors, the most searched keywords, and your current positioning on search engines.

Keywords are integrated naturally into the structure of the site itself

Now, It is time for us to identify potential keywords, get your inputs, and finalize a set of target keyword. We don’t focus on the number of keyword-instead we do whatever  it takes to rank best!

Time to Write and develop original and useful content for your site!

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

How to Write Title Tags For Search Engine Optimization?

Then we code your site’s meta tags(i.e Tittle, Description) and create an appropriate URL structure for you site’s pages.

Link building requires creativity, hustle, and often, a budget.

Link building is an art. It’s almost always the most challenging part of an SEO’s job, but also the one most critical to success.

Now you can beat your competitors with this report!

You will have 24/7 access to our SEO platform, which offer live ranking data, analytics, and  much more!

SEOWhat Results Are Possible Through SEO?

what seo can doThere is often a misunderstanding (due in no small part to SEO sales people) in what a search engine optimization campaign can realistically accomplish. As stated multiple times, elsewhere on this site, search engine optimization is not magic, nor is it an exact science where an action will have a specific and completely predictable reaction. With this in mind, no search engine optimization company can produce high rankings for its clients by simply offering directory submissions, and half-witted articles written by college dropouts who hire out their writing skill so unscrupulous SEO companies for pennies per word.

The below table will provide a means of quick reference as to what SEO can reasonably accomplish, and what it cannot.

Things SEO can Do

  • Improve the search engine friendliness of your website.
  • Improve your website’s ranking for a well-researched group of keywords over a period of months or years.
  • Improve your website’s rankings by utilizing a well planned and executed search engine optimization campaign, which will cost more than you would have guessed.
  • Leverage well written, useful, helpful, entertaining, or otherwise interesting content to mount a successful link building campaign which will result in ranking improvements.
  • Optimize your website’s textual content by incorporating a select number of keywords into the text (not keyword-stuffing), and utilizing the new text to develop an internal link structure which helps magnify the importance of those keywords for the search engines.

Things SEO can not DO

  • Make your website irresistible to search engines so that it will rank for any keyword you desire.
  • Improve your rankings for the most competitive keywords in your industry within a few weeks.
  • Improve your website’s rankings by using run-of-the-mill services such as free directory submissions, and “article writing”, and doing it while keeping the cost no higher than your monthly budget for your morning coffee.
  • Leverage low-quality content that your nephew “wrote” (i.e., copied and partially reworded from Wikipedia articles).
  • Optimize your website’s content by using a secret keyword density (that only SEO’s know) and help your site shoot up in search engine result pages for your most desirable keywords.

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