Top 10 Paid SEO Tools
1. Majestics SEO
The Majestic SEO toolkit (MajesticSEO) is a backlink checker and site explorer. They offer pricing plans at the silver, gold, and platinum level based on your needs and the size of your agency.
Whatever package you opt for, you will have access to detailed reports about a website’s citation flow, keywords, anchor text, and backlink history (you can even compare backlinks for up to five domains simultaneously). Majestic SEO also offers Webmaster Tools that you can link with a Google Webmaster Tools account.
2. SEOmoz PRO
SEOmoz (SEOmoz) is one of the most recognized names in the SEO world. In my last post, I mentioned SEOmoz’s Open Site Explorer as a great way to find backlinks. That’s only one of many tools that SEOmoz offers, which you can gain full access to by signing up for an SEOmoz PRO Account.
SEOmoz PRO gives you access to an entire software suite on one easy-to-use platform. The various tools it offers allow you to track rankings, analyze your social media followers, check and compare backlinks across multiple URLS, test a website for crawl errors, perform keyword analysis, and more.
3. Reven Tools
Raven Tools (RavenTools) is the tool on this list that I’m most familiar with. What I like about Raven Tools is that it draws data from multiple sources (including Majestic SEO, SEMoz, Google Analytics, Google Webmaster Tools, and Google Adwords) in order to provide a comprehensive report.
Raven has 30+ tools that can help you with almost any aspect of SEO and digital marketing, including SEO research, campaign management, link building, competitor analysis, social media monitoring, backlink reporting, content management, and metrics.
4. Advance Web Ranking
Advanced Web Ranking (awebranking) is one of the most sophisticated SEO software packages available. It provides tools that will help you with rank tracking, link building analytics, social media monitoring, keyword research, competitor analysis, and website optimization.It is particularly valuable for seeing exactly where a website ranks for a specific keyword on a specific search engine, as compared with competitors.
Advanced Web Ranking can be synchronized with multiple Google Analytics accounts to see all your traffic information in one place. It can also be synchronized with multiple Facebook and Twitter accounts for social media data.
5. Word Tracker
Word Tracker (wordtracker) is most known for its keyword research tool. The Keywords tool draws on data for over 160 million keywords, in addition to the 95 million keywords powered by Word tracker’s partners at SEMrush. With such a massive amount of data, finding appropriate short and long tail keywords is a cinch.
Word Tracker provides you with up to 1000 keywords from a single seed. It also shows competition data on how many pages are competing for each keyword and what it’s potential value is. The Related Keywords tool helps you broaden your search by suggesting related topics and niches.
WordTracker recently released a Link Builder tool as well. The Link Builder scours the web to find your best link prospects based on authority, popularity, and relevance.
6. SEM Rush
SEMrush (SEMrush) is a competitor research tool that focuses on all aspects of search engine marketing, including SEO and paid search advertising.
SEMrush has access to a massive amount of data from both Google and Bing, which allows you to see where competitors are ranking for over 95 million organic keywords. You can determine exactly how successful a given keyword is for a particular domain, and see the value of organic traffic to specific landing pages.
7. SEO Power suite
SEO PowerSuite (LinkAssistant) is an all-in-one SEO software package that combines rank tracking, site auditing, and link building functions.
he Suite is made up of four software tools that you can also choose to purchase separately: Rank Tracker, WebSite Auditor, LinkAssistant, and SEO SpyGlass.
The SEO PowerSuite is constantly being updated free of charge, with a new edition released roughly every two or three months. The paid version of the software is available at both the Professional and Enterprise level depending on your needs.
Ahrefs (ahrefs) is a suite of tools that uses their own index of live links to provide valuable SEO data. The suite includes a Site Explorer, SEO Report, Backlinks Report, Domain Comparison, and Batch Analysis.
The tool it’s probably most known for is the Site Explorer, which is a backlink checker similar to Majestic SEO and SEOMoz’s Open Site Explorer. Site Explorer runs reports on a domain or URL and returns information about the number of backlinks, backlink type, referring pages/IPs/subnets/domains, and anchor phrases. Its live links update every fifteen minutes on average.
9. Buzz Stream
BuzzStream (buzzstream) is a great tool for link-building, CRM, and social media management.
With BuzzStream, you can easily bookmark websites, search pages for contact info, collect metrics, track Twitter conversations, segment contacts into email lists, and more.
Whitespark (whitespark) is a Canadian company that offers a suite of SEO tools, including the Link Prospector, Rank Tracker, Review Handout Generator, Offline Conversion Tracker, and Local Citation Finder.
Whitespark’s Local Citation Finder allows you to discover citation sources (a critical factor in local search rankings) for particular keywords in particular cities. With this information, you can easily build citations for your client on the websites that are the most relevant and authoritative.