Web Content Management System
What is Web Content Management (WCMS)?
A Web Content Management System is typically a software tool used by both technical and non-technical staff to manage the creation of structured web pages for a web based experience such as an Internet Website, Intranet or Extranet solution.
In the modern world, we are all used to the idea that we can create our own documents – but if you go back 15 or so years – the only way you could create a website was by understanding ‘HTML’ – which few did. Products like Dreamweaver and Frontpage were not around – which meant that pretty much if you wanted to have a website (internet, extranet, intranet) then you needed someone with technical skills to write it – but not only that – once they had written it you still needed someone technical to change it – as it involved reading HTML code to determine where to add content.
Business benefits of Web Content Management
- A WCMS enables information to be fresh, consistent & high quality.
- A WCMS facilitates the re-use of content
- A WCMS enhances productivity and job satisfaction of the web team
- A WCMS enables decentralised content creation
- A WCMS facilitates centralised workflow, approval processes and rules
- A WCMS provides either a competitive advantage or eliminates a competitive disadvantage
What is Personalisation?
Without personalisation, the Web is a ‘static’ environment where every user is presented with the same content and users will select which content to view based on navigation and search results. As a result without personalisation Web Experience Management is predominantly a low engagement ‘pull’ relationship that a user has with content. Personalisation changes this relationship into an environment where the web assists the user in their voyage of discovery by pushing content to the forefront in a manner that is specific to their ‘journey’ or interest. In this way the web content is deemed to be managed and the content provided in context to the user.